Beats

STAYCATION ON PALM: CELEBRATING A SUCCESSFUL CAMPAIGN

The Staycation on Palm campaign was launched between 19 June to 18 September, bringing together the best of Palm Jumeirah, encouraging residents to take a staycation on our flagship development. 

This campaign involved a wide scale collaboration with hotels and retailers for everyone to enjoy unique dining experiences, take part in entertaining family activities and visit tourist attractions on Palm Jumeirah. 

Hotels featured as part of the campaign included Taj Exotica, Hilton, Marriott, NH Collection, Voco, Radisson, St Regis and Fairmont. The destinations for dining, relaxing and entertainment included Palm West Beach, The Club, Club Vista Mare, Nakheel Mall, The View at The Palm and Nakheel Marinas. 

The Staycation on Palm website achieved 59,000+ views with visibility from across the UAE and other GCC countries. 

The social media campaign received approximately 19 million impressions with a reach of 4.8 million. The circulation touched numbers as high as 569.9 million people and campaign communications were sent to our customer database. 

The staycation on Palm campaign was a huge success based on these metrics, boosting Palm Jumeirah’s position as a destination within a destination for staycation seekers in Dubai.

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