

Keep up with the different beats of Nakheel with our regular update on the latest developments, events and staff achievements, and learn how we can work in rhythm to transform our business.

A message from our Chief Executive Officer
Welcome back to Beats. I’m delighted to say that 2022 has got off to a great start, with the launch of Tilal Al Furjan, our Customer Experience (CX) initiative and Process Redesign Project to further fine-tune Nakheel and reinforce our commitment to becoming the community-focused, customer-centric, technology-driven organisation that we strive to be.

Graduates on board in latest student intake
A new group of talented young Emiratis has joined our Graduates Training Scheme, introduced last year. Seventeen graduates have now been welcomed into the Nakheel family at a special gathering in December, where they met board members Ibrahim Al Fardan and Khalid Al Bakhit, CEO Naaman Atallah and Executive Director HR, Kieran Scott.




Awards scheme is a true INspiration
The dedication and drive of more than 20 Nakheel employees was rewarded in December at the first INspire Awards ceremony.
Staff from all business units were honoured at the event, which was attended by senior management, those who received nominations and the people who put their names forward.

Nakheel scoops four accolades at World Travel Awards
It was four in a row for Nakheel at the 2021 World Travel Awards, with a string of accolades at the tourism industry’s most coveted annual awards programme.
Palm Jumeirah, our flagship master development, was named World’s Leading Tourism Development Project, with three of the island’s newest attractions and destinations also crowned at the event.

Driving Transformation through Business Process Re-design
A critical initiative in Nakheel’s transformation journey, the Process Redesign Project was launched in February to simplify and align our ways of working across the organisation, and support our business goals for 2022 and beyond.

A message from our Chief Marketing OfficeR
I hope you have had a great start to the year.
Nakheel continues to evolve and, following the extensive research we have been conducting since last year, 2022 is going to see our company emerge as a refreshed brand. We will focus on building brand awareness and loyalty, increasing our visibility, delivering more consistent messaging and expanding our online presence.
Internally, the response to Beats has been overwhelming – and a sign that we are truly ready to embrace change.
We can only do better, and I would like to thank you for your continued support.
Onwards and upwards!
ABED BIBI
CHIEF MARKETING OFFICER

Now, that’s progress! Nakheel’s community management division turns one
It’s a year and two months since Nakheel’s community management division was relaunched, and how things have changed!
Here, Francis Giani, Chief Community Management Officer, looks at the progress and achievements so far, and hints at what’s in store for 2022.

EXPO excitement as Dubai stages the world
EXPO 2020 has already been open for five months, with more than 10 million visitors so far. Nakheel staff have been attending too, with some heading to EXPO virtually every week since it got under way.
Beats caught up with Maybel Lyn Ramos, Desktop Support Engineer, Nakheel IT, who has now visited EXPO no less than 20 times, to find out why it’s so special.

It’s a date! What’s on with Nakheel monthly calendar is launched
A new monthly calendar – What’s on with Nakheel – has been launched to keep customers and residents up to date with everything happening at our communities, malls and destinations. The calendar is issued at the beginning of each month and covers events, celebrations, new openings and offers.
Going for gold for 50th UAE National Day
Staff, residents and visitors had a golden opportunity to celebrate and socialise at a variety of special event to mark the UAE’s 50th National Day. Our employee event, held by the beach at the Nakheel Sales Centre paid tribute to the UAE with the raising of the UAE flag.

Festivities and fireworks as Nakheel welcomes in 2022
It was a festive season to remember at Nakheel communities and destinations with everything from winter markets to wondrous fireworks displays. Special celebrations were held for residents at a series of While Festive events at our communities, and Nakheel’s Mall’s Rooftop.

Centara Resort opens with special rates for Nakheel staff
Centara Mirage Beach Resort Dubai, a joint venture between Nakheel and Thailand’s leading hotel operator Centara Hotels & Resorts, opened to the public last October – and Nakheel employees can enjoy special rates from AED400.

Palm Jumeirah selected as DIAFA awards venue for second consecutive year
Palm Jumeirah is one of Dubai’s most sought-after venues for the region’s leading events and was once again selected for the prestigious Distinctive International Arab Festivals Awards.

What’s your special talent?
Talent is all around us – and often closer that you think. After scouring the organisation for people with hidden skills, we discovered Manu Reghurajan, Senior Manager – Construction at Nakheel Marine engineering, an avid photographer, whose recent photographs of a nightingale and sun bird were exhibited at the International Wild Birds Photography Competition.

Staff picks: new technologies and trends
People are interacting with brands without leaving their homes, and live streaming and live videos on Instagram, YouTube, Facebook, Twitter, are increasingly being used to connect with customers.

Taking small steps to support women’s and men’s health
As part of the INspire culture, health and wellness programme, Nakheel Human Resources has been working to support the health and well-being of staff, taking steps to ensure that the resources necessary for good health are within easy reach of all employees. The months of October and November were particularly important for women’s and men’s health.

Nakheel wins at the Bayut Your Home, Your Choice Awards
Nakheel’s communities and destinations won a range of titles at the first Bayut Your Home, Your Choice Awards 2021, and exclusive consumer choice awards ceremony, held in Dubai and attended by celebrities, influencers and business leaders.

Don’t miss the Farmily bus!
Watch out for an old-style school bus in Jumeirah Islands selling fruit and vegetables. Farmily, a roaming market on wheels, makes its way through the community every day from 8am to 8pm. Stock up on farm fresh fruits, vegetables, eggs, milk and other provisions – including organic, locally farmed produce – as the mobile market stops at 12 locations in the community.
CX workshops help identify challenges and quick wins
Nakheel Business Excellence is delighted to announce that they have successfully completed two workshops, as part of the Customer Experience (CX) activation initiative, that was launched in January.

Customers can now use MyNakheel app for instalment payments
In our constant efforts to enhance customer experience, property instalments for some Nakheel developments can now be paid through MyNakheel mobile app. The Quick Pay feature on the app leads to a seamless and secure payment experience via the UAE Payment Gateway system (UAEPGS) of the Central Bank of the UAE.

Sporting spectaculars! Nakheel sponsors Dubai Racing Carnival and UAE Tour
Nakheel has reaffirmed its commitment to sport, fitness and leisure by sponsoring two of the country’s biggest and most prestigious annual sporting events.
The year got off to a galloping start when we sponsored the opening meeting of the 2022 Dubai World Cup Carnival, held at Meydan Racecourse on 14 January, with the names of some of our most iconic developments.






Use your Nakheel ID for discounts
Nakheel Marketing is delighted to share that staff can avail discounts at a range of restaurants, cafes, salons, exchange houses and other stores at Nakheel’s popular destinations, upon presentation of the staff ID.
Stay tuned for more discounts!

QUIZ
Great new prizes are up for grabs! This time, the answer to the question is in the Beats newsletter, so read all the articles carefully!
We want to hear from you
Send your department’s achievements, new projects or updates on current initiatives to Staff.Newsletter@nakheel.com and we will do our best to feature them in the next issue.