Beats

Nakheel IT has been working closely with management consulting firm Bain and Company for the last four months to build our digital strategy for the future, aimed at customer centricity, digital insurgency, world class operating model, and delivery excellence. A digital roadmap has been defined and strategic initiatives have been identified to be future ready and serve our customers in the most engaging, immersive, and efficient ways, as well as drive higher Net Promoter Score for Nakheel.

A possible area for innovation is ‘Proptech’ or property technology, which refers to all the technology tools used by real estate experts to optimise the way people buy, sell, research, market, and manage a property.

Representatives from Nakheel, including senior management, participated in two ‘Digital Immersion Treks' in San Francisco, United States, and Bangalore, India, to gain exposure to some of the most innovative and cutting-edge startups in the PropTech space cutting across the Nakheel value chain. The objective of these treks was to learn, get inspired, and explore the 'art of the possible' from emerging players in this space. 

Here’s what our senior management and CIO had to say about their experiences:

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“The Digital Trek sessions in San Francisco were very interesting. There was a good selection of companies who introduced the Nakheel team to the newest technology in the industry. I am looking forward to applying some of the initiatives that appealed to us. Now, it is time to implement these technologies in our operations.” - Rasha Hasan, Chief Commercial Officer

 

"Attending the Digital Trek organised by Bain was a fantastic opportunity to learn from the startups and gain inspiration. It's refreshing to see the creative solutions and disruptive ideas being brought to the table." - Ahmed Al Ahmad, Chief Information Officer

"I was thoroughly inspired by the startups' presentations during the trek. It's evident that Bain has curated a remarkable selection of companies, each with unique solutions that have the potential to reshape Real Estate industry." - Junaid Rahimullah, Chief Finance and Administration Officer