top of page



The Palm Tower rooftop transforms into a basketball court for inspirational Adidas ad
The rooftop of Nakheel’s 52-floor Palm Tower at Palm Jumeirah was transformed into a glow-in-the-dark basketball court, 250m high, for Adidas’ latest I’m Possible TV ad.
The court was built using hundreds of UV black lights, LED panels and glow-in-the-dark paint. The film was shot from a helicopter more than 1,524m above ground, showcasing Palm Jumeirah and the city’s skyline in the background.
The I’m Possible court features an illustration of basketball player, poet and activist Asma Elbadawi in a bid to inspire a more inclusive playing field. She represents a generation of athletes committed to carving new paths and creating a better tomorrow for themselves and generations to follow.
bottom of page