Beats
NAKHEEL WINS SIX ACCOLADES FOR REBRAND AT TRANSFORM AWARDS MEA 2023
Nakheel swept the board at the Transform Awards MEA 2023, which honours excellence in rebranding and brand strategy, with six awards, including three gold!
Nakheel won gold for Best Brand Evolution (corporate), Best Visual Identity from the property, construction and facilities management sector, and Best Brand Architecture solution; Silver for Best Use of Typography; and Bronze for Best use of a Visual Property and Best Creative Strategy, along with brand partner Ochre. The awards acknowledged the work and behind-the-scenes effort that was undertaken for Nakheel’s brand transformation in 2022.
The brand transformation followed substantial research and development to reflect Nakheel’s next phase of growth, whilst also honouring Nakheel as a much loved and recognisable Dubai brand. The transformation reflected Nakheel’s long-held values of excellence in customer service and building communities.
The rebrand is also an impactful streamlining of the visual identity of Nakheel, better demonstrating the significant breadth of Nakheel’s offerings across communities, hotels, retail, hospitality, marine and customer care and unifying them under a single colour palette and typography. The result is a modern, future-proof brand identity that sits well across both physical and digital end uses.
You were all a part of the brand journey and the internal transformation process through your participation in the workshops to co-design the future of Nakheel. Your contribution has helped set goals for the future for each employee, business unit and the company overall.
Congratulations to us all!